Petroleum Media: Concepts and News Writing
A five-day programme for media, public relations and corporate communication staff in oil companies on the role of petroleum media, writing news and press releases for petroleum events, content for websites and social media, media monitoring and campaign design.
Delivered in Arabic at a 4/5 star hotel in Kuwait. Dates are arranged on request throughout 2026-2027.
Learning Outcomes
- Explain the definition, importance, objectives and functions of petroleum media for oil-producing countries.
- Use core petroleum and environmental terminology accurately.
- Write news stories and press releases for petroleum events and interviews with officials.
- Condense news content and write posts for websites and social media, choosing and captioning photos.
- Monitor and analyse media coverage to support decision-makers, and respond to coverage and rumours.
- Design, run and evaluate petroleum media campaigns.
Course Outline
- Petroleum media: definition, importance, objectives and functions.
- Petroleum and environmental terminology: reserves, inventory, revenues, climate change, carbon tax and the green economy.
- News genres in petroleum media: news, report, analysis and investigation; news templates and leads.
- Writing petroleum event news, press releases and coverage of meetings with officials.
- Writing for social media: condensing news, opening verbs, posts, backgrounds, sources and photo selection and captions.
- Media monitoring of what is published about oil companies, and news analysis for decision support.
- Responding to media coverage and rumours.
- Designing, running and evaluating petroleum media campaigns; language skills and common writing errors.
Location
Courses may be conducted at one of the following hotels in Kuwait:
- Hilton Garden Inn Kuwait – The Avenues
- Hilton Kuwait Resort – Mangaf
- Jumeirah Messilah Beach Hotel & Spa
- Radisson Blu Hotel Kuwait
Or at the client’s premises.
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